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Sony Xplod

"It's not my remote, it's my detonator"


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Hollywood Sound Labs

"Shake seats and annoy neighbors."


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JBL

"Either we love bass or hate your neighbors."


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JBL

"Dedicated to the art of kicking bass." Notice some of the slogans used in this ad: "Wake the Neighbors in Utah," "We've reduced concert halls to rubble from L.A.'s House of Blues to London's Hippodrome, JBL tears it up." A more accurate description of JBL's equipment would be "reducing homes and neighborhoods to rubble across America."


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MB QUART

"Performance they'll hear a mile away." Even if they don't want to.


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MTX AUDIO

"Got Loud? Get Louder!" Turn it up - Keep it up" This ad by MTX Audio encourages boomers to excel at being antisocial and terrorizing others with noise.


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MTX AUDIO

"Turn it up - Keep it up"


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JL AUDIO

JL Audio warns us to "Be Very Afraid" of their W3 woofers."


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PHOENIX GOLD

This ad is particularly antisocial. Phoenix tells noise terrorists: "No one ever said you had to be good in your own car. So if you wanna make a scene DO IT! If you wanna make some noise yeah, A LOT of noise! LET IT OUT! Throw a tantrum in your car!" Normally such a foolish ad would only appeal to two year olds. Since they can't drive, boom car operators have taken the job.


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BOSS AUDIO SYSTEMS

This malicious ad from Boss Audio encourages antisocial behavior. "Turn it Down?" the ad asks. The response is clear. Notice the young man in the picture making a defiant, in-your-face gesture with his middle finger, covered by the words "I don't think so."


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CERWIN VEGA

Cerwin Vega encourages their customers to"Shake the living - Wake the dead"


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AMERICAN BASS

Here American Bass boasts of the 173.9 decibles of sound their equipment registered at a car audio event. 173.9 decibels is louder than a sonic boom and any sound louder than 155 decibels is considered lethal. Why are cars producing dangerous levels of sound driving on the streets?


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CAR AUDIO AND ELECTRONICS MAGAZINE

This magazine cover is from the October 2001 issue of Car Audio and Electronics Magazine, a leading boom car equipment magazine. Note the car on the upper left hand side of the cover flying towards the two skyscrapers. Terrorists of all sorts think alike.


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POWER ACOUSTIK

"Loud Enough?" This ad could alternatively be titled, "Got Noise?" If not, Power Acoustik has a powerful line of noisy boom car product, with such classy names as the "MOFO", to torture your ears.


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BOOMER NEWS

"When you find him, can we hit him with 175 dB?" This is the "News" section taken from a boom car publication. The him referred to is Osama Bin Laden. The writer wants to know if it would be okay to subject Bin Laden to 175 decibels of sound (any sound over 155 dB is considered lethal).It may be acceptable to "hit" Bin Laden with a lethal dose of sound. But what did innocent American citizens do to deserve to be terrorized with dangerously loud boom car noise?


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VIPER AUDIO

"Cold Blooded" Note the hostile wording in this ad. Viper Audio describes it's line of mobile electronics as "violent, ferocious,hellacious, aggressive, and fearsome." It's about time these people came clean about themselves and what they truly stand for.


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ORION

Orion encourages their customers to "be loud... be obnoxious..." And they are.


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PIONEER

This ad by Pioneer is meant to be humorous. Notice Pioneer's description of their subwoofers as "jolting" and the picture showing their equipment being used as a heart defibrillator. Excessive noise raises the blood pressure and causes stress. For those who choose not to be "jolted" by Pioneer's equipment and who care about their health, they are not laughing.


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JBL

"Either we love bass or hate your neighbors. The hateful title is only the beginning with this ad. Notice the state of Michigan noise citation in the lower right hand corner. JBL recognizes that their products run afoul of the law by violating noise ordinances.


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PRESTIGE AUDIO

"Research shows excessively loud car stereos are the number one annoyance to people over 40. You can't hear them yelling at you anyway with your Prestige car stereo blasting away." Prestige neglects to inform boom car operators that by the time they're 40, they won't be able to hear anything at all! He who laughs last...


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JENSEN

"Whattayadeaf?", Jensen asks. If they're not, they will be soon.


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SONY

This ad from Sony's Disturb the Peace Campaign sends a not so subtle message to boomers that it's not just looks that gets the girls, it's Sony's ridiculously loud boom car equipment. Yeah right!


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ALPINE

Bass Yourself"Notice the sexist tone of this ad. In addition to promoting noise and antisocial behavior, the objectification of women is another common theme in many boom car equipment ads. This young woman must be very unique. Most women don't listen with that part of their anatomy.


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PYLE

"PYLE DRIVER WAS HERE" Pyle does a good job in this ad of symbolizing the effect boom car noise has on property, neighborhoods, communities, and lives--it destroys them.


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BASS CD'S

This sexist ad, filled depections of half nude women, was taken from a car audio magazine. The ad markets bass music (yes, there is such a thing as bass music) CDs to boom car drivers. Notice some of the titles:"Booty Bass", "Toxic Bass", "LOUD Bass", and "Bass Citation."


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LANZAR

"Wanna see my trophy?" This sexist ad by Lanzar is another example of how the boom car culture objectifies women as "playthings" to be picked up and played with by boom car boys... (see next two slides)


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LANZAR

"NEW TROPHY BY LANZAR" Notice that the young woman in the picture on the last slide has been replaced by a "new trophy", a Lanzar amplifier. It's a pretty sad state of affairs when men are taught to treat women as objects. It's just as sad when men are taught to measure their self esteem in decibels.


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LANZAR

"NEW TROPHY BY LANZAR" (continued from last slide)