Sony Xplod"It's not my remote, it's my
Hollywood Sound Labs"Shake seats and annoy
JBL"Either we love bass or hate your
JBL"Dedicated to the art of kicking bass." Notice
some of the slogans used in this ad: "Wake the Neighbors in Utah,"
"We've reduced concert halls to rubble from L.A.'s House of Blues to
London's Hippodrome, JBL tears it up." A more accurate description
of JBL's equipment would be "reducing homes and neighborhoods to
rubble across America."
MB QUART"Performance they'll hear a mile away." Even
if they don't want to.
MTX AUDIO"Got Loud? Get Louder!" Turn it up - Keep it
up" This ad by MTX Audio encourages boomers to excel at being
antisocial and terrorizing others with noise.
MTX AUDIO"Turn it up - Keep it up"
JL AUDIOJL Audio warns us to "Be Very Afraid" of
their W3 woofers."
PHOENIX GOLDThis ad is particularly antisocial. Phoenix
tells noise terrorists: "No one ever said you had to be good in your
own car. So if you wanna make a scene DO IT! If you wanna make some
noise yeah, A LOT of noise! LET IT OUT! Throw a tantrum in your
car!" Normally such a foolish ad would only appeal to two year olds.
Since they can't drive, boom car operators have taken the
BOSS AUDIO SYSTEMSThis malicious ad from Boss Audio
encourages antisocial behavior. "Turn it Down?" the ad asks. The
response is clear. Notice the young man in the picture making a
defiant, in-your-face gesture with his middle finger, covered by the
words "I don't think so."
CERWIN VEGACerwin Vega encourages their customers
to"Shake the living - Wake the dead"
AMERICAN BASSHere American Bass boasts of the 173.9
decibles of sound their equipment registered at a car audio event.
173.9 decibels is louder than a sonic boom and any sound louder than
155 decibels is considered lethal. Why are cars producing dangerous
levels of sound driving on the streets?
CAR AUDIO AND ELECTRONICS MAGAZINEThis magazine cover is
from the October 2001 issue of Car Audio and Electronics Magazine, a
leading boom car equipment magazine. Note the car on the upper left
hand side of the cover flying towards the two skyscrapers.
Terrorists of all sorts think alike.
POWER ACOUSTIK"Loud Enough?" This ad could
alternatively be titled, "Got Noise?" If not, Power Acoustik has a
powerful line of noisy boom car product, with such classy names as
the "MOFO", to torture your ears.
BOOMER NEWS"When you find him, can we hit him with 175
dB?" This is the "News" section taken from a boom car
publication. The him referred to is Osama Bin Laden. The writer
wants to know if it would be okay to subject Bin Laden to 175
decibels of sound (any sound over 155 dB is considered lethal).It
may be acceptable to "hit" Bin Laden with a lethal dose of sound.
But what did innocent American citizens do to deserve to be
terrorized with dangerously loud boom car noise?
VIPER AUDIO"Cold Blooded" Note the hostile wording
in this ad. Viper Audio describes it's line of mobile electronics as
"violent, ferocious,hellacious, aggressive, and fearsome."
It's about time these people came clean about themselves and what
they truly stand for.
ORIONOrion encourages their customers to "be loud... be
obnoxious..." And they are.
PIONEERThis ad by Pioneer is meant to be humorous. Notice
Pioneer's description of their subwoofers as "jolting" and the
picture showing their equipment being used as a heart defibrillator.
Excessive noise raises the blood pressure and causes stress. For
those who choose not to be "jolted" by Pioneer's equipment
and who care about their health, they are not laughing.
JBL"Either we love bass or hate your
neighbors. The hateful title is only the beginning
with this ad. Notice the state of Michigan noise citation in the
lower right hand corner. JBL recognizes that their products run
afoul of the law by violating noise ordinances.
PRESTIGE AUDIO"Research shows excessively loud car stereos
are the number one annoyance to people over 40. You can't hear them
yelling at you anyway with your Prestige car stereo blasting away."
Prestige neglects to inform boom car operators that by the time
they're 40, they won't be able to hear anything at all! He who
JENSEN"Whattayadeaf?", Jensen asks. If they're not, they
will be soon.
SONYThis ad from Sony's Disturb the Peace Campaign sends a
not so subtle message to boomers that it's not just looks that gets
the girls, it's Sony's ridiculously loud boom car equipment. Yeah
ALPINEBass Yourself"Notice the sexist tone of this
ad. In addition to promoting noise and antisocial behavior, the
objectification of women is another common theme in many boom car
equipment ads. This young woman must be very unique. Most women
don't listen with that part of their anatomy.
PYLE"PYLE DRIVER WAS HERE" Pyle does a good job in
this ad of symbolizing the effect boom car noise has on property,
neighborhoods, communities, and lives--it destroys them.
BASS CD'SThis sexist ad, filled depections of half nude
women, was taken from a car audio magazine. The ad markets bass
music (yes, there is such a thing as bass music) CDs to boom car
drivers. Notice some of the titles:"Booty Bass", "Toxic Bass", "LOUD
Bass", and "Bass Citation."
LANZAR"Wanna see my trophy?" This sexist ad by
Lanzar is another example of how the boom car culture objectifies
women as "playthings" to be picked up and played with by boom car
boys... (see next two slides)
LANZAR"NEW TROPHY BY LANZAR" Notice that the young
woman in the picture on the last slide has been replaced by a "new
trophy", a Lanzar amplifier. It's a pretty sad state of affairs when
men are taught to treat women as objects. It's just as sad when men
are taught to measure their self esteem in decibels.
LANZAR"NEW TROPHY BY LANZAR" (continued from last