September 1, 2004
Noise Free America
For immediate release
Madison: The nation’s boom car industry has won this month’s Noisy Dozen award from Noise Free America for promoting brutality, savagery, and acoustic terrorism. Boom car equipment is at the core of a vicious, violent, anti-social culture.
Millions of Americans experience the aggravation of boom cars thumping through the neighborhood. Thousands of communities have been ruined by blasting boom cars and hot rods. Repugnant noise disturbs sleep and relaxation, fosters criminality, and decreases property values.
Magazines such as Auto Sound and Security, Performance Auto Sound, and car Audio are full of aggressive, malicious ads for boom car equipment. JBL gloats, “Either we love BASS or hate your neighbors.” JL Audio warns, “Be Very Afraid.” MSX swaggers that it is “proud to be loud.” Kicker asserts, “You deserve a beating…Kicker’s’s loudest, meanest subwoofer ever.” Concept blusters, “When TOO loud…is just right!!” Lightning Audio promises “sonic submission.” Boss Audio System advises, “Turnit down? I don’t think so.” Cerwin-Vega Mobile Audio vows to “Shake the living, wake the dead” and celebrates “Maximum Boom: 50 more years of disturbing the peace.” Crossfire crows, “We’re louder…Deal with it!” Panasonic brags that its systems are “loud as hell.” Earthquake Sound offers “the Meanest, Loudest, Most Powerful, Mother F— Amplifiers Money Can Buy!”
Many boom car ads are violently sexual. MTX advises, “Turn it up/ Keep it up.” MA Audio’s slogan is “Murdering all weak beats with slammin’ Hard-Kore POWER” (complete with a nearly-naked woman brandishing a knife. Eclipse Audio offers an orgasmic woman experiencing “pure audio ecstasy.” According to Planet Audio “Size does matter.” Skunk Racing blusters that its megapower exhaust is “well hung.”
One of the most gruesome ads is from Viper Audio. The “Cold Blooded” Viper pledges “violent Class D fury and ferocious multi-channel mayhem. No escape from the hellacious pounding of the heat-hardened subs and the aggressive in-your-face power of neodynium speakers. The fearsome Viper is unleashed.”
Car stereo and performance auto parts companies are promoting mean streets and mean people. The nation needs to take strong action against the growing menace of loud car stereos.
Noise Free America is a national citizens group opposed to noise pollution. Its website is http://www.noisefree.org. Previous “winners” of the Noisy Dozen award include Jesse Ventura, Congressman Darrell Issa, and Circuit City.